A GALLERY WITHOUT WALLS

 

Acute Art is a first of it’s kind virtual reality art gallery available on all VR platforms. Premiered at the Venice Bienniale and the Brilliant Minds summit at the Moderna Museum in Stockholm, it features original VR artworks from some of the worlds greatest contemporary artists.

Opening with Marina Abramovic, Jeff Koons & Olafur Eliasson, Aeon Industries was commissioned by Acute Art to execute the launch. We helped develop the brand vision and tone of voice, directed and created the visual content, press releases and communications assets for the two events and online.

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We also ran a successful press campaign that resulted in broad coverage, from a viral article on Dazed Digital; i-D, Hypebeast… all the way to an academic paper written and published on J Stor. Aeon Industries also established and managed Acute’s social channels across all major platforms, and offered daily feedback and creative consultancy on the pieces as they were being developed at Acute Art’s headquarters.

BEHIND THE SCENES GALLERY

LAUNCH FILM

Credits:

Artists: Marina Abramovic, Jeff Koons, Olafur Eliasson

Chief Technologist: Dado Valentic

Exec. Producer: Ivana Bajic

Comms Creative Director: Alex Hoban

Press Liaison: Kitty Lester

Video / Photography: Marko Tirnanic

Editor: Charlie Moreton

Sound: Guy Chase

V/O: Leala-Rain Shonaiya

Assistant: Jovana Gospavic

All images ©Acute Art