Acute Art is a first of it’s kind virtual reality art gallery available on all VR platforms. Premiered at the Venice Bienniale and the Brilliant Minds summit at the Moderna Museum in Stockholm, it features original VR artworks from some of the worlds greatest contemporary artists.
Opening with Marina Abramovic, Jeff Koons & Olafur Eliasson, Aeon Industries was commissioned by Acute Art to execute the launch. We helped develop the brand vision and tone of voice, directed and created the visual content, press releases and communications assets for the two events and online.
We also ran a successful press campaign that resulted in broad coverage, from a viral article on Dazed Digital; i-D, Hypebeast… all the way to an academic paper written and published on J Stor. Aeon Industries also established and managed Acute’s social channels across all major platforms, and offered daily feedback and creative consultancy on the pieces as they were being developed at Acute Art’s headquarters.
BEHIND THE SCENES GALLERY
Artists: Marina Abramovic, Jeff Koons, Olafur Eliasson
Chief Technologist: Dado Valentic
Exec. Producer: Ivana Bajic
Comms Creative Director: Alex Hoban
Press Liaison: Kitty Lester
Video / Photography: Marko Tirnanic
Editor: Charlie Moreton
Sound: Guy Chase
V/O: Leala-Rain Shonaiya
Assistant: Jovana Gospavic
All images ©Acute Art